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Glenfiddich 31-Year-Old Launch – Pop-Up Restaurant Event (2024)

Client: William Grant & Sons Lead by Agency: HYH ( Have You Heard)
Type: Premium Brand Activation | Multi-Day Pop-Up Event

We planned and executed a high-end pop-up restaurant for Glenfiddich’s 31-Year-Old expression. With 270 guests over three days, our scope included pre-event planning, guest experience management, vendor and supplier coordination, full event production, and on-site hospitality delivery. Our ability to pivot under pressure and meet luxury brand standards showcased Mercatique’s world-class capabilities.