End-to-end production with partner Eyam Projects — venue sourcing and contracting; supplier management (catering, AV/tech, videography, photography); décor and full event branding (media walls, banners, signage); MC briefing and programme flow; guest data, invitations and RSVP management; and on-site show operations and media support. The launch introduced SAB’s unified entrepreneurship campaign—spotlighting KickStart, SAB Foundation, Thrive and Accelerator—framing SAB’s commitment to job creation and mobilising corporate support for SMEs. Keynotes by SAB/AB InBev leadership and Gauteng MEC for Finance, entrepreneur testimonials, media engagement and guided exhibition walk-throughs