On behalf of AB InBev, Mercatique Consulting secured and managed the brand’s sponsorship of the Africa Investment Forum and produced the AIF Gala Dinner—an investor-centric showcase attended by more than 550 delegates. Our scope covered creative direction and environment design (venue branding, stage and set), end-to-end guest logistics, and strict protocol management. We integrated AB InBev’s identity with intention and restraint, delivering clear sponsor visibility while preserving the Forum’s investment mandate.